Addressing the needs of your customers is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project. In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. After this course, you will get a different perspective: You don’t need to rely on luck. Instead you’ll be able to manage the different stages of an innovation project:Structuring the Innovation Process & The Frontend of Innovation What are different perspectives of structuring the innovation process? How to manage the “fuzzy” Frontend of Innovation? What are the most important methods of Trend Analysis and Opportunity Recognition? Starting an Innovation Project What is most important in the Strategy Phase? How to start an innovation project successfully? Market Insights, Co-Creation & Evaluation methods: What are the key methods to gain important Market Insights? How to gather ideas by engaging in Co-Creation activities? How to evaluate concepts based on concept testing with customers or rapid experimentation? Besides the online lectures you will engage in a series of individual and group exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will be used to help you better prepare for real-life situations in your company.After completing this course you will improve your career qualifications as Product Manager, Engineer, Process Manager and Marketing Manager. Learners from the industries of Product Management, Engineering, Innovation Management and Customer Relationship Management already completed the course as well as Consultants and Entrepreneurs.This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.
* This article was originally published here
advertiser arms availabile belt blue boot breed bridge brooches buckle case claddagh color com comfort crafted cross crown custom-made detail dress elegant ericdress eur faces features fit foods frame free gift hand home id intensive internet irish iron jeans jk knitted li light london love manufacturer masonic material miso name native noses oakley open oz patriot pencil perfect plain plant plus post-lift posts price products rainbow red redlinegoods redtab retail romwe rounded sale scoop sexy shift size sleeve sourced spring stainless star steel store stripes styles suit sustained tailored-fit threads top types ul universal usd von wholesale wide women xl
created at TagCrowd.com